Multichannel Campaigns

Active Campaigns
12

+3 from last month

Email Open Rate
24.8%

+2.3% from last campaign

SMS Response Rate
12.5%

+1.2% from last campaign

Conversion Rate
3.7%

+0.5% from last campaign

Recent Campaigns
Performance of your most recent multichannel campaigns

Spring Product Launch

Email, SMS, Social • All Customers

Active

Engagement: High (28.4%)

Conv: 4.2%

Customer Reactivation

Email, Push Notification • Inactive Customers

Active

Engagement: Medium (18.7%)

Conv: 2.8%

Loyalty Program Promotion

Email, SMS, In-App • Existing Customers

Active

Engagement: High (32.1%)

Conv: 5.6%

Holiday Special Offer

Email, Social, Display Ads • All Prospects

Scheduled

Engagement: Pending

Conv: Pending

Product Feedback Survey

Email, In-App • Recent Purchasers

Active

Engagement: Medium (21.3%)

Conv: 15.8% (completion)

Channel Performance
Effectiveness of different communication channels

Email

Eng: 24.8%

Conv: 3.2%

ROI: 320%

SMS

Eng: 12.5%

Conv: 2.8%

ROI: 280%

Social Media

Eng: 8.7%

Conv: 1.5%

ROI: 180%

Push Notification

Eng: 15.3%

Conv: 2.1%

ROI: 210%

In-App Messages

Eng: 32.6%

Conv: 4.8%

ROI: 420%